During a 2022 survey, 67 percent of responding marketers from the United States stated that driving conversions was one of the most important objectives behind their decision to invest in retail media networks. Driving brand sales or share ranked second, cited by 49 percent of respondents.
Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022
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Other statistics that may interest you Digital retail media advertising in the United States
Overview
7
- Premium Statistic Digital retail media ad revenue in the U.S. 2022-2023
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
- Premium Statistic On-site vs. off-site retail media ad spend in the U.S. 2021-2025
- Premium Statistic Off-site retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Retailers with highest ad revenues in the U.S. 2023
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Targeting effectiveness of major RMNs in the U.S. 2023
- Premium Statistic Retail media networks with best data sharing capabilities in the U.S. 2023
- Premium Statistic Retail media networks with highest ROI in the U.S. 2023
Marketer insights
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- Premium Statistic Reasons for working with retail media networks in the U.S. 2022
- Premium Statistic Tactics falling into the definition of retail media according to U.S. marketers 2023
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
- Premium Statistic Leading objective of retail media campaigns in the U.S. 2022
- Premium Statistic Goals of retail media campaigns in the U.S. 2022
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2022
- Premium Statistic Leading digital retail media ad formats in North America 2023
Consumer insights
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- Premium Statistic Main online platforms for product research in the U.S. 2023
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic Channels used for product research in the Americas 2023
- Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
- Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
- Premium Statistic Leading retail media ad types in the U.S. 2023
Further Content: You might find this interesting as well
ANA. (January 31, 2023). Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA. "Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022." Chart. January 31, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA. (2023). Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA. "Leading Objectives Retail Media Network (Rmn) Advertising According to Marketers in The United States as of Summer 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA, Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022 Statista, https://www.statista.com/statistics/1364140/retail-media-formats-usa/ (last visited June 10, 2024)
Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022 [Graph], ANA, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1364140/retail-media-formats-usa/